But these executives were frequently numb to the sorts of innovations that enable high-quality production at low cost.
proof points and unique positioning:
- speaking of sheds, here’s the other side of this story realized: catskill farms. there is a lot of innovation here that gets hidden by simplicity - but that’s the point. it’s turning a bi-product of american opulence on its head. no more huge, costly palatial houses far away that burden you. they’re focused, approachable, controlled well-built and beautiful. a very smart business model that generates more than fiscal reward.
::exhales:: i know this is sort of open-ended and more “okay, i get it - how do we fix it?” but maybe that’s the point. everyone is looking for ways to right the ship, to get us back on track, to get “us” flourishing again. to become omnipotent and ignorant all at once again probably shouldn’t be our best intention, veiled or otherwise.
we can do this differently and it doesn’t have to be choosing between one or the other. i’m absolutely sure of that.