The Hidden Charge
I had dinner at a local restaurant yesterday evening.
It was a nice night, my girlfriend and I went out and - generally - we had a great time. The restaurant we went to was crowded and there was live music. There was lots of potential. I won’t name the place because that information isn’t relative to my point.
Our bill was significant. It wasn’t the most I’ve ever paid for dinner but it was up there considering the meal we had. I thought about the different prices of the different dishes and - by themselves - they didn’t seem extreme. However, we left the restaurant probably not likely to return until the food gets better. When the portions are served correctly, the flavors executed better and the service stronger surrounding the food.
During the walk back to our car, it dawned on me that I’m very happy to pay good money for a good meal. I’m happy to pay for whatever the food cost is. Whatever the drink cost is. Whatever the staff cost is. Whatever the mark-up is to make a profit, to cover expenses, etc.
I also came to the realization that when you pay good money for, not just a good meal, but something good - you’re willingly paying a hidden charge. Scandal? Intrigue?
Something different. You’re paying for fantastic execution. The invisible expectation that I’m giving you my money and what’s coming back is something excellent - in any form. You’re paying for a chef to harmonize flavors, to correctly size the portion, to make sure something is representative of control, passion, expertise, entertainment and a multitude of other positive qualities all tightly tuned into a singular event. That’s not easy to do.
So, heed this. Don’t be afraid or ashamed to pay someone their worth for when they deliver. They’re not just following instructions. They’ve taken the time to tailor to world-class expectations. Not just food but in products, in experiences, in life. It could be construed as “taste” or “curation” but the hidden charge is more than that. It’s honoring the effort, the attention to detail and focus applied to every level of the task, service or product.
It can be how we all get better. If someone isn’t doing this or it isn’t happening wherever you are, demand it. Raise the level of what you expect to something you deserve all the time and the hidden charge goes away.
It becomes, simply, honest return on honest work.





