Questions for Jimmy Lai, Asia’s Rupert Murdoch
You made your fortune with Giordano, one of the largest clothing brands in Asia. Why the name “Giordano”?
In New York, I was very hungry one day and somebody gave me a couple of cookies. I didn’t know that they had marijuana in them. I became very munchy. I walked into a pizza joint called Giordano and thought: Hey, people would think that this is an Italian brand name. Why not? So I put the napkin in my pocket, came back to Hong Kong and asked our graphics people to copy it.
“very munchy.”
see kids, it really doesn’t take hard work to make it. just get high and write shit down.



