Derek Powazek - Pixish Closing October 31
In community-generated media, trust is everything. When you ask for submissions, contributors go through an instant internal calculation: “Do I trust these people with my work?” When your site is brand new, you’ve got no record to rely on. And with more shady “user-generated content” schemes popping up every day, people have their defenses up (as well they should).
Our proposition was made even more complicated because we were trying to create a maketplace. When a magazine opens for submissions, you’re submitting to that magazine. But Pixish was one step removed - anyone could make an assignment. So even if you trusted Pixish, you didn’t necessarily trust the person who posted the assignment.
We should have done more to earn that trust, and help members trust each other.
important lessons.
