Mar. 07 2010

I feel like there’s this tension that goes on in business and especially in marketing, this conceit that we can take humans—you know, messy, irrational, organic—and somehow cut them open and figure out the binary, rational, predictable, money-making algorithms that determine what they do. You see all this harnessing of science, you know, whether it’s neuro-this or lie detector-that or psychotherapy-this that gets used in the service of, not helping people, but helping marketers crack the nut of what people want, where is the desire center in the brain. You know, that we can learn things about people in a way that is “true”—that is predictable and true, and will determine consumption patterns. I find the idea that we should be able to do that just fascinating, because that’s not the world of people that we live in as people, so why as marketers or designers or producers do we think that we should turn people into things that they really aren’t?

Steve Portigal, from a fascinating discussion transposed here. (via chrbutler) (via slantback)

left, without comment, while i - quite frankly - think about it.

Mar. 02 2010

Regardless, Pollan’s book brought up many questions and thoughts. He speaks of the age of Nutritionism, a time period we are currently experiencing where reductionist science has taken food and divided it up into macro and micro-nutrients (e.g. Carbs, proteins, fats being macro and vitamins and minerals representing the micro) in order to figure out how certain things work. This boom in Nutritionism has perhaps complicated things more than not. I’m not putting down reductionist science but in this case it tends to make a bigger problem rather than a smaller one. What the studies that they do can’t measure is how different nutrients might react along with others. Different combination’s produce different results. We all know too much sugar isn’t a good thing and that it spikes insulin, but if eaten with or after eating fat, the absorption process is slowed. The division of all of these nutrients has produced “food” products that advertise a certain health claim. “Nutritionism is, in a sense, the official ideology of the Western diet” (Pollan 11). Our food has become divided and industrialized in order to fit and supposedly match the fast track of “progress” that we think we are on.

Alex Ratcliffe-Lee: In Defense of Food

when was the last time you saw proper MLA citation in a blog post?  my fam is winning at the bloggin’ this week.

Feb. 22 2010

I wonder what Proust would have made of our present-day locus of collective fantasy, the Internet. I’m guessing he would have seized on its wistful aspect, pointing out gently and with wry humor that much of what beguiles us is the act of reaching for what isn’t there.

Feb. 21 2010

The deadly power of rushing about wherever I pleased had not been given me. I measured distances by the standard of man, man walking on his two feet, not by the internal combustion engine. I had not been allowed to deflower the very idea of distance; in return I possessed “infinite riches” in what would have been to motorists “a little room.” The truest and most horrible claim made for modern transport is that it “annihilates distance.” It does. It annihilates one of the most glorious gifts we have been given… A modern boy travels a hundred miles with less sense of liberation and pilgrimage and adventure than his grandfather got from traveling ten.

C.S. Lewis, Surprised by Joy. The idea that speed devalues space -and that such a devaluation impoverishes our experience of the world, deprives us of beauty and adventure- seems true to me, and easily demonstrated: think of the spaces of your childhood!

As a child, you experience the shed in the backyard, the ditch near your house, tree in the park, the sandbox, the closet, the sofa-fort as wonders of imaginative space. They are worlds! When you revisit the worlds of your past, you at once think, “How small it is.” This is not solely because you’re larger; you are also faster, and your mind -restless, impatient, adult- cannot create in those confines any longer.

Incidentally, art that restores the sense of space I had in childhood is often my favorite art; an excellent example is the work of Joshua Heineman. So is that of Nika States.

Concerns about distance, beauty, and memory recur in Milan Kundera’s works as well; see, for example, his remarks about speed, memory, and forgetting, or the passage below, from Immortality:

A highway differs from a path not only because it is solely intended for vehicles, but also because it is merely a line that connects one point with another. A highway has no meaning in itself; its meaning derives entirely from the two points that it connects. A path is a tribute to space. Every stretch of path has meaning in itself and invites us to stop. A high is the triumphant devaluation of space, which thanks to it has been reduced to a mere obstacle to human movement and a waste of time.
Before paths disappeared from the landscape, they had disappeared from the human soul: man stopped wanting to walk, to walk on his own feet and enjoy it. What’s more, he no longer saw his own life as a path, but as a highway: a line that led from one point to another, from the rank of captain to the rank of general, from the role of wife to the role of widow. Time became a mere obstacle to life, an obstacle that had to be overcome by ever greater speed.
Path and highway; these are also two different conceptions of beauty… In the world of highways, a beautiful landscape means: an island of beauty connected by a long line with other islands of beauty. In the world of paths, beauty is continuous and constantly changes; it tells us at every step: “Stop!”

Both Lewis and Kundera ascribe a violent and self-effacing quality to the obsession with speed, with compressing the world into quanta to be parsed, itemized, counted, rocketed between; Lewis writes, “Of course if a man hates space and wants it to be annihilated, that is another matter. Why not creep into his coffin at once? There is little enough space there.”

At the beginning: childhood, when the vacant lot next to your house is larger than any field you’ll ever see, any forest you’ll ever explore, a richer world than you’ll experience again: every tree’s bark captivating, every rock covering a menagerie of animals, every hole the lair of a monster. At the end: total compression, completely instantaneous travel throughout your world, the total collapse of reality into a pine box.

Between them, one struggles to keep one’s world as large as possible, not to let it close in around one: one’s city, one’s house, one’s television, one’s mind. One must break routines, abandon highways, sit in sand and dirt, walk paths, find alleys with old boxes to make spaceships out of; or perhaps one can translate childhood play into the language of adulthood; one can figuratively push against, smear paint on, write on the walls, postponing the looming singularity by living as a child does: in the present moment.

(via mills)

Mills hit’s the spot on this one.  On some days these ideas worry me.  Will I be looking back on a culture that was so caught up on figuring out how to progress?  It’s true speed loves to eat up space, and that’s what makes it so appealing.  Watching dancers on stage move at ridiculous speeds while at the same time covering the whole stage in the process is extremely exciting.  It takes the idea and puts it in a different context.  You are in a theatre where the audience has already quantified the distance and space.  It’s was exciting because they were able to see how fast you can go from A to B.

My impatience is just a reminder of how fast I want to move sometimes.  What for?  I wouldn’t mind making a sofa-fort again.

(via tratlee)

Feb. 20 2010

We were at the same table when the chips were checked
A gamblin +Rebel+ who +Inspects+ the +Deck+
Just when you thought we would fold our hand
Against all odds we raised the bet like we changed the plans
It was live on air but in between station breaks
I was holdin a pair and just made the table stakes
Split the demos, put insurance on tapes
A safeguard against the crusaders in capes
If I double down they say the Gods are sharks
If we win against the house they thought the cards was marked
We draw hit after hit from a royal flush menu
While the dealer promoted the full house venue
A spade in the club with the heart to wear diamonds
The high roller who got credit upon signin
They look puzzled when I shuffle, most of ‘em stunned by the hustle
Recourse of bluff game’s your muscle
GZA

Feb. 03 2010

We don’t know a millionth of one percent about anything.
Thomas A. Edison (via livejamie)

Jan. 31 2010

Great products are triumphs of taste. And taste is a byproduct of study, observation and being steeped in the culture of the past and present, of trying to expose yourself to the best things humans have done and then bring those things into what you are doing.
Steve Jobs (via ecbp)

Jan. 29 2010

Basically, his address boiled down to, ‘Fuck me? Oh, no no no, my friend. Fuck YOU.’
Jon Stewart on President Obama’s State of the Union Address (via bringmethathorizon) (via think4yourself) (via virtualephemera) (via apsies) (via mikehudack)

Jan. 23 2010

Nobody in life gets exactly what they thought they were going to get. But if you work really hard, and you’re kind, amazing things will happen.

Conan O’Brien (via editorlisa and dpstyles) (via david)

such a great show closing too.

Jan. 22 2010

Before the Internet, most professional occupations required a large body of knowledge, accumulated over years or even decades of experience. But now, anyone with good critical thinking skills and the ability to focus on the important information can retrieve it on demand from the Internet, rather than her own memory. On the other hand, those with wandering minds, who might once have been able to focus by isolating themselves with their work, now often cannot work without the Internet, which simultaneously furnishes a panoply of unrelated information — whether about their friends’ doings, celebrity news, limericks, or millions of other sources of distraction. The bottom line is that how well an employee can focus might now be more important than how knowledgeable he is. Knowledge was once an internal property of a person, and focus on the task at hand could be imposed externally, but with the Internet, knowledge can be supplied externally, but focus must be forced internally.
MIT researcher David Dalrymple’s answer to the question, “How is the Internet changing the way you think?” (via chrbutler) (via slantback)