What does it mean, exactly, to “embrace the medium”? Apparently, it means a compulsive dedication to what essentially amounts to busy work: checking in with your followers or friends repeatedly and often, authoring bursts of quasi-communiqués at all hours of the day, continually updating your statuses, tending a limitless onslaught of friend requests, managing an unyielding firehose of housekeeping tasks. It just means spending a lot of time just wasting time. And not just that, but it also means creating all of this busy work for other people, too; creating or updating or inputting more stuff for everyone to read — or more accurately, for everyone to feel they have to keep up with. We’re all blindsiding ourselves and one another with trivial obligations.
It’s not about getting help with your current need or project. It’s about connecting to people that make you better — to inspire more action, better ideas, and new ways of seeing the world.
