May. 25 2011

I Don’t Care if You Read This Article

“Not everything that can be counted counts, and not everything that counts can be counted.”

more here, here, here and here.

Aug. 25 2010

soxiam:

Geckoboard - Realtime Business Status Board

so there is a fun, navel-gazing post about how today is my 28th birthday and whoa is me/white man troubles but hey, let’s keep it light for now.  as much as i’d love one of these in my office, i think i might try and set one up for my life.  uptime of my site, e-mails i have to respond to, calls i have to get back to, the “honey do” list into basecamp.

it can happen.  and then i’ll try for a walk-on roll for big bang theory and the face time percentage with my girlfriend will probably go up.  ;)

Jun. 13 2009

Benefit-Driven Metrics: Measure the lives you save, not the life preservers you sell

Thus we come back to the title of the post. Most people are using standard analytics packages that are commoditized to focus inwards on metrics like pageviews and revenue. To use an analogy, that’s akin to the idea of measuring the # of life preservers that you sell, and trying to optimize for that, rather than optimizing for the benefit, which is the # of lives saved.