Jun. 23 2009

bleikamp:

Interesting job requirement for Apple’s lead front end engineer position.

not sure how to feel about this. innovation is good, yes. arguably the lifeblood of apple’s dominance. however, i’m not sure they used the language they want to use here. either they’re overturning a new leaf and opening up a bit or they, amazingly, might not really understand how to approach the social web.

inherently, we share things we find interesting, valuable, useful, etc. but, more often than not, when people try to design things only to generate attention - the opposite happens. not doubting apple’s value and function tenants but the vernacular - as ben said - is an interesting choice.

maybe they’re just trying to communicate what they want in someone to the lowest-common denominator? if so, hopefully, those won’t be the kind of applicants they get.