Success in the free-copy world is not derived from the skills of distribution since the [internet] takes care of that. Nor are legal skills surrounding Intellectual Property and Copyright very useful anymore. Nor are the skills of hoarding and scarcity. Rather, these new eight generatives demand an understanding of how abundance breeds a sharing mindset, how generosity is a business model, how vital it has become to cultivate and nurture qualities that can’t be replicated with a click of the mouse.

I don’t even have a TV.

For lack of a better term, I am calling this “experience syndication” since Powered by Zappos is essentially syndicating the value of the entire experience - not just one aspect such as content or business process or infrastructure. A quick Google search reveals that would-be competitors such as Clarks Shoes, Stuart Weitzman, Bostonian Shoes etc. are already utilizing PBZ.

Fan fiction. Brand hijacking. Copyright misuse. Sheer devotion. Call it what you will, but we call it the blurred line between content creators and content consumers, and it’s not going away. We’re your biggest fans, your die-hard proponents, and when your show gets cancelled we’ll be among the first to pass around the petition. Talk to us. Befriend us. Engage us. But please, don’t treat us like criminals.

Fuck the casual viewer. Seriously, who wants a casual viewer? If you’re a writer do you want a casual reader? I don’t want those people. Don’t want ‘em. Throwing them back. They’re like little fish on the hook. Throw ‘em back. I want the guy who’s come in who wants to be told a story. A story has a beginning, middle and an end.