Dec. 07 2009

zachklein:

Some folks will receive one of Patrick Moberg’s limited edition Boxee shirts at the Beta event tonight in Williamsburg.

big ups to johnny for snagging me one of these tonight.  along with my nutella container that has kobe bryant on it (before they dropped him), i’m slowly collecting pop culture obscura.

Nov. 02 2009

Dec. 31 2008

The Mongol warrior used to wear Chinese silk underwear, if it could be obtained. One would not normally consider underwear to be military equipment, but the fact is that silk is a very tough substance. If arrows are shot from a larger distance, they will not easily penetrate the silk. Even if an arrow penetrates the human skin, the silk may hold, so that the arrow can be drawn out from the wound by pulling the silk around. This would also prevent poison from entering the bloodstream.

The Mongol military might (via soxiam)

a pretty good case for wearing nice underwear all the time.  sounds good to me. 

Aug. 04 2008

The best part about a brand like Johnny Cupcakes is that it’s neither here nor there, but it’s undoubtedly everywhere. A lot of my upper-echelon streetwear contemporaries deride the brand for being kitschy and soft (ironic considering a good chunk of their customers are Cupcakeheads. i.e. Look at the photos.) While more mainstream labels may not understand the limited-numbers approach to a basic t-shirt line. But that is why I’ve always respected and appreciated Johnny’s work, because he’s always done whatever he’s wanted to do with his line, paying no mind to the critics or the doubters, all the while listening intently to himself and his customers — who are ultimately the only ones who matter. At the end of the day, it’s this mentality that racks up the wins. (via The Hundreds : Blog» Blog Archive » JOHNNY! JOHNNY!! JOHNNY!!!)

always been a big fan - and customer - of johnny. i’ve been watching his brand develop into something huge and he’s done it exactly how a modern brand should be built. i would’ve linked to some of his posts sooner but (and maybe this is by design), i can’t. he’s hidden use of permalinks and kept the blog portion inclusive to the site and the rest of it’s content. what a trickster.