this is introducing the think different campaign, but that doesn’t really start until the last two minutes. what comes before is an extremely succinct argument on how to be successful - not just in marketing and branding but, really, in general. hold on to the people you find in your life who understand and operate like this.
“we’re not going to get a chance to get people to remember much about us…”
“A charismatic brand can be defined as any product, service or company for which people believe there is no substitute … Among the hallmarks of a charismatic brand are a clear competitive stance, a sense of rectitude, and a dedication to aesthetics. Why aesthetics? Because it’s the language of feeling, and, in a society that is information-rich and time-poor, people value feeling more than information.”— Marty Neumeier in “The Brand Gap”. I am rereading this book slowly to ponder his wisdom and let it swirl in the grey cells. I thought about this quote all weekend. He goes on to explain a charismatic brand’s magical ability to bridge the gap between strategy and creativity. (via gbattle) (via caterpillarcowboy)
Yes. This.
The Q&A regarding personal branding.
this was a surprisingly good event. i was on-time and everything until i hopped out of the cab i took down there and promptly realized that it sped away with my phone. called 311 right away and filed a report. with things looking grim, i actually was in-line at the 92Y to check-in when kate told me to do the obvious (call my phone - i had my company Blackberry w/ me as well).
with that simple solution, i probably used up all my karma points for the month. the cabbie answered and told me to meet him a few blocks away.
about 15 minutes late, i slid-in during julia’s talk. straight-forward tactical branding advice. while mary watched julia’s dog next to me, loren then made some great points about a brand vs. one’s reputation and persona. he differentiated himself and his brand. one is scalable, the other is not. gary continued a similar trend. emphatic and expounding some points loren made as well as including some of his own. very similar to his popular Web2.0 keynote.
afterwards, did an interview for mediabistro on-demand then introduced myself to loren & michelle. would’ve loved to speak with the ladies but they bolted while julia was doing her on-demand stuff. also asked gary about a good wine for the woman who doesn’t like wine.
an evening well spent.
Fan fiction. Brand hijacking. Copyright misuse. Sheer devotion. Call it what you will, but we call it the blurred line between content creators and content consumers, and it’s not going away. We’re your biggest fans, your die-hard proponents, and when your show gets cancelled we’ll be among the first to pass around the petition. Talk to us. Befriend us. Engage us. But please, don’t treat us like criminals.
In response to AMC’s mishandling of the fan maintained Twitter accounts of several Mad Men characters.
(via herosquad)
i’m going to be paying very close attention to this:
But it’s just the beginning. ‘We are Sterling Cooper’ is a rallying cry to brands and fans alike to come together and create together.
The best part about a brand like Johnny Cupcakes is that it’s neither here nor there, but it’s undoubtedly everywhere. A lot of my upper-echelon streetwear contemporaries deride the brand for being kitschy and soft (ironic considering a good chunk of their customers are Cupcakeheads. i.e. Look at the photos.) While more mainstream labels may not understand the limited-numbers approach to a basic t-shirt line. But that is why I’ve always respected and appreciated Johnny’s work, because he’s always done whatever he’s wanted to do with his line, paying no mind to the critics or the doubters, all the while listening intently to himself and his customers — who are ultimately the only ones who matter. At the end of the day, it’s this mentality that racks up the wins. (via The Hundreds : Blog» Blog Archive » JOHNNY! JOHNNY!! JOHNNY!!!)
always been a big fan - and customer - of johnny. i’ve been watching his brand develop into something huge and he’s done it exactly how a modern brand should be built. i would’ve linked to some of his posts sooner but (and maybe this is by design), i can’t. he’s hidden use of permalinks and kept the blog portion inclusive to the site and the rest of it’s content. what a trickster.
