Secondly, the thing everyone wants to know: who thought up the chicken? Everyone makes a big mystery out of it, but if you ask me, the mystery is more about why everyone wishes it was a single person in an ah-ha moment. We get that a lot still. People want it to be dramatic. As if doing things methodically until you get a great idea is disappointing. As if coming up with a good idea should be easy.
happy 5th birthday, subservient chicken (via ideawhen)
this is an amazingly detailed look back on a very influential campaign. via @bmwpr.
this is an amazingly detailed look back on a very influential campaign. via @bmwpr.

