The Q&A regarding personal branding.
this was a surprisingly good event. i was on-time and everything until i hopped out of the cab i took down there and promptly realized that it sped away with my phone. called 311 right away and filed a report. with things looking grim, i actually was in-line at the 92Y to check-in when kate told me to do the obvious (call my phone - i had my company Blackberry w/ me as well).
with that simple solution, i probably used up all my karma points for the month. the cabbie answered and told me to meet him a few blocks away.
about 15 minutes late, i slid-in during julia’s talk. straight-forward tactical branding advice. while mary watched julia’s dog next to me, loren then made some great points about a brand vs. one’s reputation and persona. he differentiated himself and his brand. one is scalable, the other is not. gary continued a similar trend. emphatic and expounding some points loren made as well as including some of his own. very similar to his popular Web2.0 keynote.
afterwards, did an interview for mediabistro on-demand then introduced myself to loren & michelle. would’ve loved to speak with the ladies but they bolted while julia was doing her on-demand stuff. also asked gary about a good wine for the woman who doesn’t like wine.
an evening well spent.
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