People spend a lot more time on MySpace than they do on Facebook. Every survey agrees on that. Facebook, they tend to go in to contact friends, to look up who they are going to be in college with, to find old friends, or whatever. On MySpace, people go look for new friends.
Rupert Murdoch profile - Rupert Murdoch Has Potential - Esquire (via ricky)
i hope he realizes what he’s saying here. one facilitates valuable, real-life social connections and the other is a popularity contest.
i know business is business and what time spent on a web site (that is supported by advertising) means but, still, think about what the end game is going to be and when people wise-up, what will happen.
otherwise, great piece.

