The best part about a brand like Johnny Cupcakes is that it’s neither here nor there, but it’s undoubtedly everywhere. A lot of my upper-echelon streetwear contemporaries deride the brand for being kitschy and soft (ironic considering a good chunk of their customers are Cupcakeheads. i.e. Look at the photos.) While more mainstream labels may not understand the limited-numbers approach to a basic t-shirt line. But that is why I’ve always respected and appreciated Johnny’s work, because he’s always done whatever he’s wanted to do with his line, paying no mind to the critics or the doubters, all the while listening intently to himself and his customers — who are ultimately the only ones who matter. At the end of the day, it’s this mentality that racks up the wins. (via The Hundreds : Blog» Blog Archive » JOHNNY! JOHNNY!! JOHNNY!!!)

always been a big fan - and customer - of johnny. i’ve been watching his brand develop into something huge and he’s done it exactly how a modern brand should be built. i would’ve linked to some of his posts sooner but (and maybe this is by design), i can’t. he’s hidden use of permalinks and kept the blog portion inclusive to the site and the rest of it’s content. what a trickster.