Mar. 20 2008

“Garfield Minus Garfield” a troubling lesson on late capitalist anxiety?

marco:

Excellent, overthought review of Garfield Minus Garfield.

Garfield barely resembles a cat. He is more of a logo, a product, a nonsense shape whose meaning derives only from its position in popular culture, as something you can buy. Garfield exists merely as a trinket, another blip in the continual accelerating churn of late capitalism’s ravenous hunger for the “new.” But these trinkets are merely salves for the underlying horrors of late capitalism: social fragmentation, isolation, anxiety. Remove the product from our lives, and we’re left with nothing.

(thanks, Travors)

fair shake.  but isn’t this glaringly obvious with everything?  this world, everything we create, destroy, modify and manipulate is an extension of ourselves.  they’re all devices in some way or another.  from day one.