People are not demographics, and talking about them as if they are makes communicating with them seem much simpler and different than it is. Slapping on an algorithm online does not make your advertising work. It might incrementally increase the effectiveness of it, but still: The ability of a display advert to communicate with an inherently complex human being at any given time is impossible for an algorithm improve. It comes down to this:Demographics hides the real value and effect of the communication – and our measuring models continues to support this model for the worst for companies and customers
from 180360720
humans and numbers are completely different for a reason. we use numbers to symbolize our universe but, to point, so much is lost when the reverse is done (numbers trying to symbolize humans). great communication and understanding takes time, effort and dedication. there isn’t much more to that.
“validation” and “value” start at the same place for a reason. so much is lost and overlooked when we try to assign singular planes. from may of this year:
we can cry from the rooftops about metrics, pageviews, uniques, visitors, share of voice, whatever. think about it though - as a number, that is the extent of our definition and, unfortunately, the extent of our perception.
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