The future of the Twin Cities media ecosystem
I would love it very much if we stopped talking about the content we provide and begin talking about the value we provide. What I mean by this is that the pieces of content that compose our media – our articles, our broadcasts, our images – have never been what we got paid for. What that content delivered over time – understanding, expertise, perspective, entertainment, and yes, eyeballs – these things are what have been the foundation of the media’s support.
if you read this here web site, you’ve surely realized that i’m a broken record when it comes to the content & value sentiment. also, linking to matt in general.
anyway, click-through to read the whole post. it’s his transcript from a keynote. moreover, it’s a great case study documenting collapse via gluttony and restoration via focused curation.
in other words, stop the mindless churn and start giving a shit. FOCUS people. focus on what you’re doing, what you’re consuming, how you’re thinking about it (you are doing that aren’t you?) and why it might matter to someone else. most importantly, why it won’t.
