Apple’s Modest Addition to the Upper West Side
Mr. Johnson did concede that Apple’s 281 retail outlets are “the highest performing retail stores on the planet.” For the year ending in September, the chain had total revenue of $6.6 billion and profit of $1.4 billion.
That works out to $26 million in sales per store. Mr. Johnson said that was nearly as much as the $28 million taken in by the average Macy’s, which has 30 times more floor space.
emphasis mine.
jesus. i’m not a retail specialist but it’s pretty obvious what is going on here. the proverbial “get to the point.” apple creates an environment where you can truly experience the product that is focused and if you’re not experiencing it - the only other option you have is to purchase. shit or get off the pot. no playing hide-and-go-seek with your kids behind a dusty manican in the junior’s plus size denim department.
(via brian)
