foursquare announced insights data for local businesses will be added soon. The venue will be able to gather check-in data and learn more about the patterns of their customers.
what’s important here is the kind of data businesses get about a certain kind of customer. sure, there are other ways to measure this type of stuff. look at sales trends, inventory data, etc. but that puts all your customers on the same plane and shows growth opportunity on a singular plane as well.
how can a business appeal and adjust for the portion of their audience who is highly-engaged (this is a generalization because i mean more than just “online”)? data, systems and tools like this are a start.
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