There it is.
My friend Emily Fischer runs a custom quilt studio called Haptic Lab and she just introduced a
Joel Spolsky’s org chart from this guest post he did for me today. I love the marketing...
In short, Sutherland argues that we need to start to value intangible, emotional experiences and that marketing, communications and, yes, even advertising can help bring that about. By starting to place importance on experiences and appreciation instead of objects and consumption, we become more sustainable as a society while also becoming more creative as a culture.
