What does it mean, exactly, to “embrace the medium”? Apparently, it means a compulsive dedication to what essentially amounts to busy work: checking in with your followers or friends repeatedly and often, authoring bursts of quasi-communiqués at all hours of the day, continually updating your statuses, tending a limitless onslaught of friend requests, managing an unyielding firehose of housekeeping tasks. It just means spending a lot of time just wasting time. And not just that, but it also means creating all of this busy work for other people, too; creating or updating or inputting more stuff for everyone to read — or more accurately, for everyone to feel they have to keep up with. We’re all blindsiding ourselves and one another with trivial obligations.
