In an industry that offers a commodity (something you can find anywhere for the same price) this lottery kiosk has created an incentive to become a repeat customers. Choice architecture is underrated and growing in importance. (via Lottery Kiosk Choice Architecture | JephMaystruck.com)
hmmm, this greased the wheels a bit on a friday (see here & here). think about how fast this transaction moves, point-of-contact, attention required. look at what happens on the web. you’re dealing with a shitload of very, very fast decisions. lots of times, you’re deciding something and you don’t even know it.
where does the spillover go online? a different service? something we should actually be doing? attention choice architecture could be interesting - especially when there is so much niche & dissection play to begin with when it comes to technology.
“miss that click?”
“click here instead.”
although, this is assuming one’s attention is commodity. it should never be but a problem is that too many people treat it as such (proof).
i’m thinking about sort of a, “calgon, take me away!” moment now. choice architecture for benefit, not monopoly.
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