Aug. 24 2010

And this post shall be tagged: “We know we want to be famous. We don’t even know why anymore.

Style

i know it’s hip to move your brand to the next big thing but, what’s even hipper, is doing it well.  it’s not just about being “different” in terms of voice, content, etc. from your parent publication - it’s about smart accessibility.

kudos to WaPo.

  1. jratlee reblogged this from washingtonpoststyle and added:
    Style i know it’s hip...big thing but, what’s even hipper,
  2. washingtonpoststyle posted this